An Art de Vivre founded on time, generosity and authenticity

The finest delicacies are often the result of years of patience and authentic details that suffer no compromise. For example, it can take up to 50 years of maturation and evaporation in a series of oak, cherry, chestnut, wild cherry and finally ash barrels to produce just a few teaspoonfuls of balsamic vinegar from the must of Trebbiano grapes. The essences of the different woods are what give this extraordinary liquid its characteristic flavour, a process that took several centuries to master and perfect.
Similarly it takes between 24 and 48 months for Parmesan cheese to reach maturity, after of course having taken the time to meticulously collect the milk from cows that graze on the grass and hay of the meadows of Emilia Romagna without which the cheese would not have its inimitable flavour. Once again, it took centuries to develop this cottage industry craft that has never been formalised but which is nonetheless incredibly refined and sophisticated, requiring in particular that one of the two milkings from which the cheese is made, the evening one, be left to rest over night in shallow tanks.

Parmesan and balsamic vinegar may well be the best ambassadors of Italy's distinctive art de vivre. However nowhere else in the world than in their home region of Emilia Romagna, do they have such a distinctive flavour. This is perhaps due to the region's particularly mild sunlight that bathes the ancient stones of its houses, to its sweet-natured inhabitants and their musical language or to the amazingly simple way everything becomes beautiful and harmonious. While it might be impossible to explain this mystery, it can certainly be felt and nowhere better than in the region's distinctive flair for life and authentic pleasures.

The soul of this region in the heart of Italy is also clearly discernible in the Best Western Premier Hotel Classic. Although the establishment's walls are recent, its architecture and interior decoration are nonetheless totally emblematic of the region, illustrated by the profusion of regional materials, in particular the stone floors and the wooden furniture. All the more so as Reggio Emilia knows more than any other city how much local essences bestow character and soul to barrels of vinegar, furniture and life in general… The open faces and bright eyes of the hotel's personnel reflect the personal care and attention they lavish on their guests, in a spirit far removed from any business plan. The city is famous all over the world for its progressive educational ideology, founded after the war and the downfall of fascism. This approach is based on the belief that children should be able to express themselves in all imaginable ways, to learn not only from books but also by using their five senses, and should be able to decide by themselves, at least in part, what they learn. The consequence is all-rounded children that grow up to be responsible adults in harmony with their environment and their roots. It also provides another clue as to why the quality of life enjoyed by the town of the Best Western Premier Hotel Classic is in a class quite of its own.

As its name suggests, the Best Western Premier Hotel Classic offers the "classic" comfort and rank of a world-class hotel, illustrated by flawless superior comfort, matchless technical fittings and fixtures and impeccable service in all circumstances. However, as is the case of all Premier category hotels, it is also endowed with that extra quality so hard to define and yet so easy to recognise and appreciate: the special charm of a region that has given the world not only the cheese and vinegar mentioned above, but also Ferrari, faïence, Lambrusco, Ducati and Lamborghini…

Best Western Premier Classic Hotel

Via Pasteur,121, Reggio Emilia, Italy - I-42122

Phone: +39 (0)522 355411 Fax: +39 (0)522 333410